2011 Best Practices Study


	2011 Best Practices Study
	Agencies with Revenues between $2,500,000 and $5,000,000

	Compensation Expense \| Selling Expenses \| Operating Expense \| Adminstrative Expense/Total Expenses \| Expense Growth Over Prior Year

Expenses (as % of Net Revenues)

	Average	+25% Profit	+25% Growth
Administrative Expenses
Amortization of Intangibles	1.0%	0.0%	2.2%
Officer Life	0.2%	0.1%	0.2%
Interest	0.9%	0.5%	1.3%
Other	0.3%	0.1%	0.2%
Total Administrative	2.4%	0.7%	3.9%
Total Expenses	84.4%	75.5%	80.3%